BNL Hair Academy

How to Build Your Hair Brand from Scratch By Tameka Clark

Categories: Hair Care
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About Course

🎯 Overview

This course empowers new stylists and beauty entrepreneurs to create a strong and profitable hair brand from the ground up. You’ll learn how to build your identity, design your logo, create a booking website, and attract clients using free tools and smart marketing.

🧱 What You’ll Learn

  1. Brand Identity:
    Define your style, create your logo, and set the tone for your business.

  2. Website Setup:
    Build and automate your site using free and beginner-friendly platforms.

  3. Policies & Pricing:
    Establish clear service lists, no-show, and cancellation policies.

  4. Marketing & Flyers:
    Design social media flyers, post consistently, and grow your online presence.

  5. Client Building:
    Use Facebook groups and organic content to attract local clientele.

  6. Growth Mindset:
    Learn how to track ROI, post your progress, and keep investing in yourself.

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What Will You Learn?

  • 🧱 What You’ll Learn
  • Brand Identity:
  • Define your style, create your logo, and set the tone for your business.
  • Website Setup:
  • Build and automate your site using free and beginner-friendly platforms.
  • Policies & Pricing:
  • Establish clear service lists, no-show, and cancellation policies.
  • Marketing & Flyers:
  • Design social media flyers, post consistently, and grow your online presence.
  • Client Building:
  • Use Facebook groups and organic content to attract local clientele.
  • Growth Mindset:
  • Learn how to track ROI, post your progress, and keep investing in yourself.

Course Content

Foundation – Building Your Hair Brand Identity
Goal: Create a strong brand that reflects your personality, professionalism, and niche. 🪞 Module 1: Foundation — Building Your Hair Brand Identity Goal: Create a strong brand that reflects your personality, professionalism, and niche. Topics Covered: Define Your Brand Vision & Target Market Who you serve (natural hair, extensions, color, etc.) Identifying your client avatar Create Your Logo Free platforms: Canva, Looka, BrandCrowd Designing for recognition and scalability Color psychology for beauty brands Brand Consistency Fonts, colors, tone, and imagery Example: Matching your Instagram look to your website and flyers

  • Foundation- Building Your Brand Identity
    07:48
  • Assignment: Write your brand statement (1–2 sentences)
  • Assignments: Create your logo in Canva (upload PNG + transparent background)

🌐 Module 2: Setting Up Your Online Platform
Goal: Create your business website and booking system. Bonus: Embed Instagram feed on your site (to auto-show your latest posts) Add a “Leave a Review” automation email after each client

💅🏾 Module 3: Policies, Pricing & Professional Standards
Goal: Protect your business and your time.

🎨 Module 4: Flyer & Social Media Marketing
Goal: Promote your brand visually and consistently.

🖥️ Module 5: Business Cards & Local Promotion
Goal: Create offline visibility and credibility.

📈 Module 6: Growth Mindset & Continuous Learning
Goal: Keep learning and reinvesting in your growth.

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